IDENTITY + MESSAGING
THE BRAND. THE VOICE.
A SYSTEM.
Discovery finds the position. This is where it becomes a brand.
This is for you if...
You've outgrown the brand you started.
You're ready to be the obvious choice.
What You Walk Away With
The verbal brand
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Brand DNA. Your mission, vision, values, and purpose, defined.
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Brand Story and Messaging Framework. The core narrative and the language to tell it.
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Voice and Tone Guide. How the brand sounds, so it sounds like you everywhere.
The visual brand
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Logo Suite. The full set, built for every place your brand shows up.
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Color Palette. The colors that are yours, and the rules for using them.
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Typography System. The type that carries your voice on the page.
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Visual Style and Art Direction. The look and feel that ties every image together.
The system
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Brand Guide. Everything in one place, so the brand stays consistent whether it's you using it or someone you hire.
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Brand Toolkit. The working files and templates to put the brand to use from day one.
Two weeks. $850.
THE CONSTRUCTION
How the BUILD Works
Discovery
We dig into who you are and why you win. Your story, your personality, your position.
Story and Messaging
I turn what we discover into language that works. Messaging, tagline, brand story, voice.
Visual Identity
We build the look from the ground up. Mood boards, design, mockups, the brand in the real places it will live.
The Full System
A brand built to survive the real world. From a billboard to a business card, consistent and repeatable.