About Tim Bogardus
I am a brand strategist, creative director, storyteller, and rock and roller who loves learning about the world. Art. Music. Science. Technology. Math. My diverse passions have developed my intuition and insights into stories that move people.
I stay relentlessly curious about this crazy world. I'll question the status quo. If it doesn't make sense, I'll ask another question. Until it does make sense.
I work with big brands needing a fresh spark and start-ups still striking flint to steel. My years developing my craft help me to shape ideas into memorable experiences across all media types.
If you are looking for someone who blends creativity, strategy, and a wide sense of curiosity, I would love to help you shape what comes next.
faq
Questions, answered.
I find the thing your company can uniquely own, then build your brand on it. Strategy first, through a diagnostic called Positus™, then the full identity: story, voice, and the visual system that carries it. You become the obvious choice, not just the familiar one.
The Positus™ Snapshot is free. It's the place to start, and it stands on its own. From there, the Brand Build starts at $4,500. Final scope depends on the complexity of the engagement, and we determine that together before anything begins. Brand Growth, the ongoing partnership after that, we scope together as well, because no two are the same. Every engagement starts with the Snapshot. I don't build on a guess.
Because it isn't a guess. Positus™ maps you and your competitors across twelve scales and shows you the ground you can actually own, so the strategy is measured, not felt. I've done this before. One brand I built took a regional company past its national competitors, until the largest of them bought the company instead of fighting it.
No. A logo is a small part of it. A brand is the reason a buyer chooses you before you've met, and pays more once they have. Done right, it's the highest-return work in the business. It raises what you can charge, shortens the sale, and makes the company worth more when you sell. A logo is decoration. This is leverage.
You probably have the raw materials, years of reputation, real relationships, work you're proud of. What you likely don't have is all of it organized into one clear story that sells without you in the room. I don't replace what you built. I find what's already true and make it impossible to miss.
Take work off it. Right now you're the brand. Every decision, every approval, every "is this on message" routes through you. The whole point is a brand clear enough that your team and your vendors can carry it without asking. You stop being the bottleneck.